Electric Toasters Made in the U.S.A. during the depression years: 1930s
Home. . 1920s. . 1930s. . 1940s & later. . Non electric. . 220 Volt. .
The Marion Giant Flip Flop ToasterPost, Kellogg, and General Mills dominated the breakfast market in the late 1920s. And then sliced bread hit the market.
So the Rutenber Company in Marion, Indiana brought out this toaster bearing the slogan "Make Toast Your Breakfast Food". You can see it at the very top of the quite wonderful name badge. Surely brave of Rutenber to go head to head with some corporate giants.
This toaster is a good performer and features sturdy construction, and it is easy to clean because you can get underneath the toasting chamber where the crumbs drop.
And it earns its name Flip Flop for the little double hinged arm at the bottom of the door that pushes the bottom of the slice forward, making the slice flip over in order to toast the opposite side by closing the door.
I suspect that this one is from the last years of production because of two things. It is plated in chrome rather than nickel, and the usual base different from the usual stamped and drawn corners with cut and folded corners; and the knobs are turned wood rather than fiber tab handles. This one suffers a blemish of corrosion on one door and overall deterioration in the plating, especially on the edges. It comes with a detachable cord set.
Marion Giant Flip Flop Toaster
1934 Toastmaster Automatic Pop-up Toaster"Cheek to Cheek" by Irving Berlin topped the charts and "42nd Street" was running on Broadway when Toastmaster produced this stunning architectural toaster designed by Everett Worthington.
It has a clockwork timer that ticks with settings from light to dark. The bottom of the toaster is designed to easily remove the crumbs because the bottom is shaped into a convex curve with openings formed at either end, so one can simply hold the toaster over the sink and with a tap and a blow, remove the crumbs. For a more thorough cleaning, the bottom comes off easily with two thumb screws.
I found an advertisement for Coca-Cola, encouraging the consumption of Coke for breakfast, and if you look closely behind the coke bottle, you'll see this toaster on the breakfast table. In fact, is was suggested as a gift for Christmas in the 1935 Sunset magazine. And, I've found another connection between the designer of this toaster and Coca-Cola.
This one is in good working order and excellent condition. It has been fitted with a new cord and plug.
1934 Toastmaster Automatic Pop-up Toaster
1938 Toastmaster Automatic Pop Up Toaster"Begin the Beguine" recorded by Artie Shaw was at the top of the hit parade when when this model Toastmaster was introduced. This toaster has a chrome-plated body incised with parallel lines that wrap around the corners with concentric circles on each side.The base and handles are made of Bakelite.
The top of the toaster slopes toward the push-down lever side. A light/dark knob controls the clockwork timing mechanism. The bottom of the toaster is designed to easily remove the crumbs because the bottom is shaped into a convex curve with openings formed at either end, so one can simply hold the toaster over the sink and with a tap and a blow, remove the crumbs. For a more thorough cleaning, the bottom comes off easily with two thumb screws. The slots measure five inches long, three-quarters of an inch wide, and four and a half inches deep.
This one is in very good condition with minor scratching on the mirror finish. It has been fitted with a new cord and works just fine.
Toastmaster Automatic Pop Up Toaster
1939 Toastmaster with CartoucheAnd, here is the 1939 Toastmaster, the first model to use the familiar Toastmaster cartouche with three pointed loops. It was popular as a wedding gift but my favorite ad for this model creates a new word "Beautility". It was certainly popular here in the United States and was also being sold in London.
And, this is the last of the Toastmaster models that contains a clockworks mechanism, so that when you press down on the lever, you are winding a clock spring. There is one control knob for Light to Dark beneath the push down lever. The bottom door is hinged for easy crumb removal.
This toaster is in very good condition with minor signs of wear and has been fitted with a new cord and plug.
1939 Toastmaster with Cartouche
Handyhot Toaster from ChicagoThis striking feature of this 1934 toaster is the shape, combining the rectangular with the curved and a bold asymmetry. The design is an early collaboration between two Americans JAMES F. BARNES (1908-1986) and JEAN OTIS REINECKE (1909-1987). The pair would later design the 1939 Toastmaster and no doubt are responsible for the familiar Toastmaster cartouche that first appears on that model and continued for at least forty years.
The styling includes ziggurat design for the door handles and feet.
This example is in very good condition with some paint loss on the base on one side. The cord is not in usable condition, so this one is sold for display only and not for use.
Handyhot Toaster from Chicago